There was a gathering of creative souls last evening at Fleming College in Haliburton. The Haliburton Highlands Arts Council sent notice to all members by email to invite every member to an Arts, Culture, Heritage and Tourism Information and brainstorming session with Amanda Ranson, Director of Tourism for Haliburton Highlands and the brain behind #MyHaliburtonHighlands and other marketing changes at the County level. The turnout was medium size but strong, as always in the Highlands.
The new brand has been out there a few months and new ads to promote the County Tourism are rolling out, as well as signage and branded clothing. Amanda is leading up many great changes in the way the County spends its marketing dollars. I have been fortunate to work with Amanda, starting with Crystal Image Studio was chosen as the designer of the new brand early in the year. Since then, we have worked together on ads and other projects to promote that brand. I am really looking forward to buying my #Roots #MyHaliburtonHighlands hoodie in May when they arrive at the Tourism Centre.
One topic I felt became very clear is the lack of use of this new brand or the understanding of its use. Every business and organization in Haliburton County should be adding this Logo, more so the simple version to their literature.
In addition using #MyHaliburtonHighlands in any online postings. It can be on your website, hidden in the Metatags so search engines find it, blog posts, Facebook, Twitter or simply where ever you are promoting your event, organization or business online.
A brand needs to become known – that happens when everyone participates. Coke, CN, Crest, Nike – they are not such amazing logos that made the products, services famous and familiar. Now of course they all have huge marketing budgets which helps but they became known because they become familiar. They were put in front of us inprint ads, on tv, billboards and more – everywhere you look it is a consistent message. The County Tourism could use all our help with this… We All Need to Do Our Part! You do not need to know how to use a Hashtag or for that matter even what it is, but you do need to be part of making that brand known!
Tell your web-designer, graphic designer – give them Amanda’s name for contact to get print ready copies of the logo for placement on your printed materials – tell them you want your website found when someone searches #MyHaliburtonHighlands – they will know what to do with it! Add the hashtag to your Facebook, Twitter and any other social media you have or let your social media person take care of that too… Be part of the solution!